Zahara – GCC Social Media Strategy
Strategy Overview
Brand: Zahara
Industry: Luxury Natural Skincare
Market: GCC – Arabic-Speaking Women
Objectives:
Build strong brand awareness across the GCC.
Establish an engaged Arabic-speaking community.
Highlight Zahara’s natural, premium ingredients.
Drive online product consideration and sales.
1. Target Audience Persona (GCC Market)
2. Tone of Voice
Soft and feminine
Premium & Minimal
Science‑based but simple
Warm, trustworthy, community‑oriented
3. Content Pillars
4. Platform Strategy
5. Engagement Plan
Community Interaction: Respond to comments & DMs within 24 hours.
Interactive Content: Polls, quizzes, Q&A sessions on stories and reels.
User-Generated Content: Encourage customers to share photos/videos using #MyZaharaGlow.
Influencer Partnerships: Collaborate with GCC micro-influencers for authentic storytelling.
Contests & Giveaways: Align with product launches to boost reach and engagement.
6. KPIs & Measurement
1‑Month Content Calendar
Week 1
Week 2
Week 3
Week 4
8. Sample Static Post
Title: The Secret Behind the Zahara Glow
Caption: “Skincare supports skin integrity, enhances its appearance, and relieves skin concerns. As Zahara enters the GCC, we bring your skin what it truly needs — luxurious care powered by natural ingredients.”
Hashtags: #ZaharaBeauty #LuxurySkincare #GCCBeauty #ArabSkinCare #NaturalGlow
9. Sample Reel Script
